Build the Org · 08 — Funding Engine

Funding as a system, not a scramble.

I have helped win major state grants, and the lesson is always the same: the money follows the system. A grant calendar, a case for support every ask draws from, and a board that's comfortable asking. These are the books that build each piece.

Who this is for

Founders writing their first proposals, development staff of one, and board members who would rather do anything than ask for money.

How to use this list

Writers: start with Storytelling for Grantseekers. Boards: start with Asking. Everyone: build the calendar before the next deadline surprises you.

Book · Paperback

The Only Grant-Writing Book You'll Ever Need

Ellen Karsh & Arlen Sue Fox

Best for: Learning the full proposal process

A thorough, widely used walk-through of writing proposals, with insight from grant makers on what they actually look for. A strong single reference if you buy only one.

Put it to workUse its structure to outline your next proposal before you write a single sentence.
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Book · Paperback

Storytelling for Grantseekers

Cheryl A. Clarke

Best for: Making proposals readable and human

Treats a proposal like a story with characters, a setting, and a resolution. Reviewers read stacks of these; a narrative with a pulse is how yours gets remembered.

Put it to workRewrite your statement of need around one real person (with permission), then widen to the data.
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Workbook · Paperback

Winning Grants Step by Step

Lynn Jenkins English, Tori O'Neal-McElrath & Lynn Kanter

Best for: Working through a proposal with exercises

A workbook from the Jossey-Bass nonprofit series that takes you from planning to submission, section by section. Good for teams writing together.

Put it to workAssign one chapter's worksheet to each team member and assemble the draft together.
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Book · Paperback

Grant Writing For Dummies

Beverly A. Browning

Best for: Beginners who need the basics fast

Covers finding funders, the parts of a proposal, budgets, and federal versus foundation grants in plain language. A dependable first reference.

Put it to workUse the funder-research chapters to build a list of 15 prospects with deadlines.
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Book · Paperback

Asking

Jerold Panas

Best for: Board members afraid to ask

A 59-minute guide to everything board members, volunteers, and staff must know to secure the gift. Short on purpose, so the people who most need it actually finish it.

Put it to workGive a copy to every board member and role-play one ask at your next meeting.
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Book · Paperback

The Fundraising Habits of Supremely Successful Boards

Jerold Panas

Best for: Building a board that raises money

Another 59-minute guide from Panas, focused on the habits that separate boards that fund the mission from boards that watch it. Pairs with Asking.

Put it to workPick one habit from the book and make it a standing agenda item for the next quarter.
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Book

The Generosity Network

Jennifer McCrea & Jeffrey C. Walker

Best for: Relationship-based fundraising

Reframes fundraising as building genuine partnerships instead of transactions. For leaders who want donors to become co-builders.

Put it to workInvite three supporters to a conversation where you ask for their ideas, not their money.
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Questions founders ask

What's the best grant-writing book for beginners?

Grant Writing For Dummies for the basics; The Only Grant-Writing Book You'll Ever Need if you want one thorough reference.

How do I get my board to fundraise?

Start small and short. Panas's 59-minute guides are designed to be read before a board meeting, not instead of one.

Building an organization? Score it against all 28 items on THE BUILD LIST™. Read how I choose what goes on the shelf.